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Agree The Number First
Before a single campaign goes live we agree the return the account is judged on, and the margin it has to clear to be worth running.
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PERFORMANCE MARKETING
How It Works
Money, audience and creative go in. A plan decides where they land, and the return decides what happens next.
The Work
Four pieces, delivered in order. Each one makes the next one faster.
Before a single campaign goes live we agree the return the account is judged on, and the margin it has to clear to be worth running.
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Campaigns and ad groups built so performance is diagnosable, not a single black box you cannot take apart.
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Hooks, offers and formats tested in a rotation, with enough spend behind each to call a winner honestly.
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Weekly reallocation across channels based on contribution, with underperforming spend stopped rather than defended.
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Capabilities
Every account is built in your name and stays yours.
Intent-led spend, the hardest working rupee.
Demand creation that search later captures.
Reach with a measurable downstream effect.
Amazon and Flipkart, where buyers already are.
A rotation, not a one-off batch of ads.
One view of what actually drove revenue.
Process
Five stages, each with a named owner and a date against it.
Margin, target return and budget agreed.
Accounts, tracking and audiences set up.
Campaigns live with creative in rotation.
Weekly read on spend against contribution.
Budget moved to what is proving out.
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